Playbooks your team can actually use in the week.
We do not build playbooks as static PDFs. We codify the sales process, qualification standards and problem messaging inside the Closing OS — so sellers, managers and operators work from the same system.
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Stages, goals, approach, what to do and exit criteria — so everyone knows what progress should look like.
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Qualification definitions, questions and scoring rubrics — so teams inspect buyer evidence, not seller opinion.
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Problem, pain, root cause, promise and payoff — so discovery, messaging and proposals stay connected to what buyers care about.
Demo-heavy deals stall in CFO review, reps go off-script, pipelines bloat, forecasts wobble - investor trust erodes. This system fixes that with behaviour, structure, and visibility.
Start-ups and Scale-ups with 1–10 sellers tackling £50–500k ACV deals who need a repeatable, board ready revenue motion.
Start-Ups laser focused on winning their first 10 customers.
Scale-Ups chasing £50‑500 k B2B deals who need faster cycles, sharper execution and CFO‑grade ROI.
Close your next 10 deals with confidence
Prompts embedded into your sales workflow.
Scripts that land next steps and accelerate proposals.
Deal scorecards that flag risk.
Equip buyers to make confident decisions.
Turn-by-turn best practice guide for every seller.
Manager inspection rhythm flags risk & next best actions.
AI-driven business cases that win over finance.
The three building blocks of repeatable wins
Deals advance or die fast - no zombie pipe.
Deals advance or die fast - no zombie pipe.
Deals advance or die fast - no zombie pipe.
What It Looks Like in Practice - You’ll get a live CRM workflow, deal scorecards, and an inspection rhythm that turns every deal into a next best action. No extra tabs, no ‘winging it’.
How the win rate system rolls out in six weeks
Outputs → Live CRM workflow + Deal Scorecard
Pipeline + skill scan pinpoints revenue & competency leaks.
Capture current business outcomes; cycle, ACV, forecast
45 min findings call sets the action priority.
Map stage gates & buyer exit criteria.
Know · Show · Do · Say guides for each stage.
Build 4 level competency matrix linking behaviours → business outcomes.
Build deal risk scorecard, PoV & business case
Fields & check-lists live in SFDC / HubSpot.
Notion / enable tool links surface guides in one click.
Auto-reminders trigger on stage-change.
Two 90 min live sessions run live deals through the system.
Role-play discovery & validation calls.
Reps commit next steps in the scorecard.
Monthly deal review huddle template.
Manager cheat sheet: five risk-flag cues.
Optional fractional coach add on for solo founders.
Looker dashboard tracks win-rate, cycle, adoption.
Quarterly delta report sent to founders & boards.
Playbook tuned against live data.
Forecast calls feel predictable.
We're executing at a higher level.
Deals now advance with real momentum.
Plan on 2–3 hours: one 60 min working session with us, plus ~90 min applying the playbook to live deals. Most solo founders fold it into existing prospecting time.
No. We can create in slides and or integrate into a CMS like Notion . If you already have a CRM, we map the process to your current stages.
Founders typically see measurable uptick after 5 to 7 live deals, about 4 to 6 weeks as the qualification gates start filtering out low probability opportunities and new approaches start to work
Yes, SMB, mid market and enterprise sales motions are supported.
We co-create the playbook with your top performers, then run 2 live enablement sessions and a 30-day deal-coaching sprint. Adoption can be tracked in the CRM with field fills. It relies on behavioural change so they need the right mindset.
It depends on the version you have. Hubspot has a playbook module, SFDC has sales flows. There are workarounds with CMS's or we can keep it natively in MST or Google. As long as it's in sellers workflow, deal navigation and conversational guides will direct next best actions. LLM schemas are another route.
Start-Up plan £25k · Team roll out from £40k
Custom sales execution blueprint
Process, method & qualification codified
Live enablement sessions
CRM & AI workflow integration
Optional monthly coaching add-on