Close the revenue gap between target, forecast and actuals.

We install and run the Closing OS - the revenue execution system that connects GTM design to daily sales execution, so deals become more repeatable, win rates improve, cycles shorten, and forecast error moves towards ±10%.

It’s not more advice. It’s a way of running revenue that holds up in the week.

Most teams don't miss because of lack of effort. They miss because GTM design and daily sales execution are out of sync. ICP is loose. Messaging is not anchored to value. Stages mean different things to different sellers. Managers inspect by instinct. Forecasts become a debate instead of a control system.

We fix that with the Closing OS - a practical system delivered in three stages:

Design - find the real constraint, define what good looks like, and leave with a GTM blueprint and 90-day plan.

Enable - turn the plan into repeatable behaviour with playbooks, stage gates, workflow, and coaching tools that fit how your team actually sells.

Run - operate the cadence with you through pipeline reviews, deal inspection, live coaching, and forecast discipline until it becomes the norm.

You'll see the same principles in every engagement: buyer evidence over opinion, stage discipline over hope, and a weekly operating rhythm that keeps deals moving and forecasts grounded.

We work with founder-led teams and revenue leaders who need results they can show internally and to investors.

Take the Sales Readiness Score or book a short conversation.

Charles Talbot
Co-Founder & Managing Partner
Bio
Two decades building B2B revenue engines in martech, adtech and CX. Led category sales at Yahoo! and Enterprise sales at Marin Software, then founded LiveGuru to codify best sales practices and deliver frontline live deal coaching. Has taken teams from founder-led selling to > 75 % quota attainment while tightening forecast variance to ±10 %.
James Varga
Co-Founder & Managing Partner
Bio
Twenty- five years scaling fintech, identity and climate tech ventures from seed to global roll out. Co-founded two open banking platforms, secured FCA approval and delivered multimillion pound partnerships with HSBC and NatWest. Now focuses on giving Series A boards forecast visibility and partner channels that accelerate ARR without ballooning burn.
Douglas Mancini
Operating Partner
Bio
Enterprise GTM turnaround lead. Experience implementing sales process, methodologies and playbooks in both startups and mature G2M organisations. Doubled Critizr MRR in 18 months and secured key wins in DACH and UKI markets. Landed first deal for Ori while building a repeatable sales process and most recently turned around Okta’s Large Enterprise business delivering 70% growth and 85% forecast accuracy.
‍Laurie Mascott
Operating Partner
Bio
Opened EMEA for two scale-ups, most recently taking ChatLingual from greenfield to 50 % of global revenue within 18 months; earlier grew Concentra Analytics from £0 to £19 m ARR in four years. Former Oracle sales head who blends rigorous data models with channel alliances to lift win rates in new markets.
Maria Scheifler
US Operating Partner
Bio
Fractional Global Marketing Leader and GTM Strategy Partner for B2B SaaS ($7–150M ARR). Aligns teams, tightens ICP/positioning, and installs a repeatable GTM cadence that lowers CAC and lifts win rates. Experience spans Series A to $250M+ public scale, including VP Global Marketing and a $6B IPO journey.
Russell Palmer
Operating Partner
Bio
Thirty plus years closing complex enterprise deals across telecoms, energy and SaaS. Helped grow Pegasystems UKI ARR from $9 m to $54 m, halving sales cycle length, and doubled Virtalis revenue in two years by installing weekly commit rhythm and deal scorecards. Specialises in converting lumpy pipelines into predictable quarters.
Erlend Asker
Operating Partner
Bio
Specialist in scaling professional-services and CS organisations. Improved utilisation by 7 % at IFS, unlocking over €10 m margin, and grew a €34 m Software AG services unit in four of five years. Deploys delivery rhythms and margin dashboards that protect renewal ARR and fund expansion without extra headcount.
Marc Sabatini
US Operating Partner
Bio
US CRO and proven GTM operator. Co-founded Aqfer, serving as CEO, CRO & CSO, and previously held senior enterprise roles at Data Axle and Epsilon, bringing deep adtech/martech execution to US market entry and end to end GTM architecture.
Joao Pedro Moniz Barreto
Operating Partner
Bio
Enterprise SaaS GTM scale-up lead with 13+ years across EMEA. At CrossVista, grew revenue €400K → €1.9M (5×), winning 17 enterprise logos (68% win rate) and sustaining 90% gross retention across 25 accounts. Built SI partnerships with Accenture, Cognizant, and Capgemini driving 30%+ qualified pipeline, plus an ROI tool cutting cycle time by ~30%.
Andy Reid
Operating Partner
Bio
Fintech GTM turnaround lead. 20+ years in payments and enterprise SaaS, including 10+ at Deutsche Bank as MD leading EMEA Corporate Cash Management (€200m P&L, 17 markets). At Tungsten Network, returned sales to +18% YoY and supported the Kofax acquisition; earlier as CRO at Bleckwen, scaled pipeline €7m→€35m.

Looking to improve sales execution for your portfolio or member base?

We co deliver diagnostics, bootcamps and CRO layers with VCs, accelerators and economic agencies.

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Our core values

Open

Radical candour & data over dogma.

Immediate

Actions that move tomorrow’s pipeline.

Pioneering

AI-enabled workflows that embed best practice.

Together

One team with founders and your team.

We’re always looking for senior operator talent. Please do get in touch.

Want to join the bench? Hit the button on the right.