Two starting points, one system.
Selling still runs through you. Or hasn't properly started.
Whether nobody has paid yet, or growth still depends on you, we work out what needs writing down: who you sell to, the value story, qualification, discovery, next steps and the weekly rhythm. Then we build the first system you and your team can run.
The team's in place. The number's still hard to nail.
When you're adding sellers, moving upmarket, opening a new market or trying to make the forecast more believable, the current system has to tighten. We build the standards, playbooks, coaching loops, and CRM & AI workflows that make the new way of selling show up in live deals, forecast calls and the CRM.
How you sell has to change as the company grows. Each stage asks a different question.
Why Closing Foundry
Most founders and revenue leaders have already tried advice, training courses or a new methodology. The gap between target, forecast and actuals is still there.
We don't hand over a plan and leave the execution to you.
We find what's really getting in the way, build the fix into stages, qualification, playbooks and CRM workflow, then run the rhythm with the team until it shows up in live deals.
Sales training changes behaviour for about three weeks, then old habits come back.
We build the new behaviour into expectations, manager inspection, deal reviews and the weekly cadence. Not into a slide deck.
AI won't fix a sales process no one has written down.
We codify the best way to sell, buyer evidence, next best actions, then use AI to support prep, follow-up, coaching and forecast inspection.
Most fractional engagements depend on one person's ability and availability.
One accountable lead operator owns the work end to end. Specialists come in for CRM workflow, enterprise selling or AI implementation, not to make the engagement look bigger.
Outcomes from the work.
Real results from teams we have run the system with.
What people say
With a turn-by-turn system in HubSpot, we’re executing at a new level. Win rates are up, forecasts are reliable and we’ve got a clear path to the next revenue ceiling
Callum Murray
CEO, Amiqus
We had mixed experience and every rep running deals differently. Now there’s one consistent way to qualify, progress and inspect opportunities, and it’s built into how the team sells every day
Russell Palmer
Sales Director, IT Cloud Solutions, Konica Minolta
In two weeks, we went from basic outreach activity to a fully formed GTM strategy for an international net-new sales motion. This was a step change for our sales function and a central pillar of our new direction.
Kenny Doole
Commercial Director, Turnkey IPS
We landed our first enterprise deal in 11 weeks. Now every deal runs on a repeatable process, not crossed fingers.
James Fell
Founder & CEO, Credit Canary
In just one day we turned scatter-shot demos and no business case into a connected flow that lands next-step commitments on eight out of ten calls. We now know exactly what to do at each sales stage.
Miles Hance-Lambie
Founder & CEO, Ontime
Closing Foundry turned our sales process into a repeatable execution system. They codified how we sell, built practical playbooks and embedded them into our workflow - giving us a clearer standard for discovery, qualification, deal progression and coaching, all tied to the commercial metrics I care about.
Zach Miller
CRO, VanillaSoft
Frequently asked questions
Closing Foundry solves the revenue gap: the distance between target, forecast and what the pipeline actually delivers. The problem is rarely effort. It's that the system underneath how the team sells isn't doing its job: qualification is inconsistent, stage evidence is weak, buyer commitment is assumed and the CRM shows risk too late to act on it. The mechanism is our method: Design, Enable and Run.
Closing Foundry is best suited for founder-led and scaling B2B software or tech-enabled teams, typically from around £500k to £10m ARR with up to 30 sellers. It's strongest when the team needs better qualification, clearer stage discipline, stronger deal control, more accurate CRM data or a forecast the board can trust.
Design, Enable and Run is how we fix or build your closing system. Design identifies what to fix first. Enable builds the fix into usable tools and process. Run installs the weekly rhythm so the change holds. Each phase is sequenced to close the gap between target, forecast and actuals.