Nobody owns enablement.
Your managers are carrying the number, the forecast and the team. Nobody has the capacity to build, run and measure the development programme.
We fix how B2B companies sell.
When sales performance falls short, the problem is often how the team sells. We build and run the system to fix it.
Design → Enable → RunBetter sales results need more than better salespeople.
Most teams have a sales process, a CRM and targets to hit. But the way deals are qualified, progressed and managed is often inconsistent. Training alone doesn’t fix that. Better execution has to be built into how the team sells, and reinforced every week.
The numbers show the problem. They don’t always show what to fix.
If any of these situations feels familiar, the issue may be the sales execution underneath.
The method isn’t sticking.
You’ve invested in MEDDPICC or a sales process, but deals are still qualified differently and managers can’t consistently reinforce the standard.
A new revenue leader needs standards.
You’ve inherited a team, a forecast and a target. You need consistent execution quickly, without spending your first quarter building the enablement function yourself.
Important deals stall or slip.
Valuable opportunities keep slipping or ending in no decision. The immediate deals need attention, but so do the selling behaviours causing the same problems to recur.
Founder still closing the deals? For founders →Leading a team that’s missing target? For revenue leaders →
Strategic Sales Enablement
Your outsourced sales enablement team.
We build and run the sales standards, coaching and deal support your team needs, alongside your revenue leader.
Five connected layers.
Explore the modelWhen it’s missing
Stages mean different things to different sellers, so the forecast follows opinion.
How we make it work
We define the stages and exit evidence, then build them into the CRM and deal reviews.
When it’s missing
Every seller runs their own version, so results depend on who has the deal.
How we make it work
We codify what good looks like by stage and coach it on live opportunities.
When it’s missing
Deals advance on hope, and risk surfaces at the quarterly review.
How we make it work
We set the evidence standard and inspect it with managers every week.
When it’s missing
Coaching depends on the manager, and nobody can see whether it changes anything.
How we make it work
We assess behaviour on real calls, coach the gaps and reassess.
- Connect →CRM data, conversation intelligence and sales engagement tools
- Guide →Methods, qualification standards and Next Best Actions in live workflows
- Measure →Behaviour, deal quality and commercial results, reviewed separately
When it’s missing
Tools capture activity without improving decisions, and the method stays in a slide deck.
How we make it work
Within the agreed scope, we connect the evidence, guide the next action and measure what changes. Larger technical work is scoped separately.
Delivered across all five layersDesign → Enable → Run
Measured separatelySeller behaviour → Deal quality → Results
How we work.
We don’t just recommend the change. We put it into practice.
Start here with 5 Days to Scale
A paid Design sprint that identifies the execution gaps and produces a practical 90 day blueprint.
Delivered as a defined implementation
A scoped programme that builds the standards and workflows in. It can follow Design or be commissioned directly.
Continued through Strategic Sales Enablement
Your outsourced enablement function, operating alongside your sales leader.
Start with a focused diagnosis, a defined implementation or an ongoing enablement requirement. The work is scoped around the sales problem, not an open ended consulting engagement.
Outcomes from the work.
Zach Miller
CRO, VanillaSoftThe work at a glance
- Stage
- Enable · Run
- What changed
- A clear standard for discovery, qualification, deal progression and coaching
“Closing Foundry turned our sales process into a repeatable execution system. They codified how we sell, built practical playbooks and embedded them into our workflow, giving us a clearer standard for discovery, qualification, deal progression and coaching, all tied to the commercial metrics I care about.”
1 / 4
Callum Murray
CEO, AmiqusThe work at a glance
- Stage
- Enable
- What changed
- A turn by turn sales system built into HubSpot
“With a turn-by-turn system in HubSpot, we’re executing at a new level. Win rates are up, forecasts are reliable and we’ve got a clear path to the next revenue ceiling”
2 / 4
Russell Palmer
Sales Director, IT Cloud Solutions, Konica MinoltaThe work at a glance
- Stage
- Enable
- What changed
- One consistent way to qualify, progress and inspect deals
“We had mixed experience and every rep running deals differently. Now there’s one consistent way to qualify, progress and inspect opportunities, and it’s built into how the team sells every day”
3 / 4
Kenny Doole
Commercial Director, Turnkey IPSThe work at a glance
- Stage
- Design
- What changed
- A GTM strategy for a new international sales motion
“In two weeks, we went from basic outreach activity to a fully formed GTM strategy for an international net-new sales motion. This was a step change for our sales function and a central pillar of our new direction.”
4 / 4
- 11 weeksFirst enterprise deal closedCredit Canary
- 8 / 10Calls land a clear next stepOntime
- Win rates upForecasts more reliableAmiqus
- 40%To goal entering the new financial yearKonica Minolta
Results and quotes are reported by the clients named. They come from different engagements, from focused sprints and training to embedded enablement, not all from an ongoing service.
Or start with a focused entry point.
01
MEDDPICC Competence Training
Introduce the method or recover a rollout.When qualification standards exist on paper but aren’t consistently demonstrated in real deals.Explore MEDDPICC →
02
5 Days to Scale
Diagnose before you commit.A paid Design sprint to identify the execution gaps and produce a practical 90 day blueprint.Explore 5 Days to Scale →Tell us where the pressure is.
A missed quarter. Inconsistent deals. A method that hasn’t stuck. Or a team that needs more enablement capacity. Tell us what’s happening and we’ll establish the right place to start.
Book a 30 minute conversation