Founder-Led
Revenue Leader

In 5 days, work out what to fix or build first — and how to do it over the next 90.

Most teams see the symptoms: deals stall, close dates move, forecasts miss. Harder to see is which part of the system is causing it.

Not a workshop deck. A decision sprint that tells you what to fix or build first.

Precision engineering pen ruling a single line on a technical blueprint
1

Inspect

Look across demand, process, closing and expansion.

2

Diagnose

Find the few things creating the most avoidable loss.

3

Plan

Leave with a GTM blueprint and a 90-day plan you can run.

1When to use it
Use it when
5 Days to Scale is for the point where the team needs to get clear on what to fix or build first.
Use it when growth has slowed, pipeline is not converting, deals keep moving, or the forecast needs too much explaining.
Use it when the founder is still too involved in live deals and the team needs a better system underneath selling.
Use it when the next stage will stretch the current motion: hiring sellers, opening a new market, moving upmarket or adding a sales-led motion.
Best fit

Best for B2B software and tech-enabled services teams with an active pipeline, a founder or revenue leader close to the number, and enough live deal evidence to inspect.

In five days, you leave with a clearer view of what needs to change first, what to build next, and how to execute over the next 90 days.

2The system

The system we inspect

We look across the parts of the sales system that decide whether growth is repeatable: demand, sales process, closing and expansion.

System lens
Demand
Sales Process
Closing
Expansion
Product
ICP / use case / proof
Value hypothesis
Business case / proof
Value path / expansion
People
Coverage / ownership
Manager cadence
Champion / sponsor
CS ownership
Process
Inbound / outbound rhythm
Stage gates / qualification
MAP / pricing / paper path
Handoff / renewal motion
Repeatability
Winning demand plays
Inspection rhythm
Close plan patterns
References / win-loss loop
What we ask in Demand
1

What are your killer use cases & outcome metrics?

2

How will you engage your customer with a differentiated POV?

3

How are you linking the magnitude of the problem to intent?

3Where it goes wrong

Problems we solve

Where the system usually goes wrong. We're looking for the few things creating the most avoidable loss, not a long list of improvements.

Demand

Is the right pipeline being created early enough?

Process

Are deals moving because buyers are committing, or because stages are being updated?

Closing

Are late-stage deals slipping once Finance, procurement or the CFO gets involved?

Expand

Are customers seeing enough value to renew, grow and become proof for the next deal?

4What's underneath

What sits underneath

Product

Is the market problem clear enough? Is the value story landing in the right way? Does the market know your solution solves the problem?

People

Are the right people in the right roles? Are they showing the behaviours the sales motion needs? Are they being coached in a consistent way?

Process

Do the stages, qualification and CRM workflow match how deals actually move? Are managers inspecting the right things?

Repeatability

Can the team repeat the winning pattern without the founder or sales leader in every deal? Do you know which patterns are worth scaling?

Problem × People × Process → Repeatability
5The sprint

The 5 day sprint

D1

Baseline

Baseline outcomes
Interviews, pipeline audit & wins
D2

Discovery

Problem, people, process & repeatability
ICP/killer use-cases
Proof Review
D3

Diagnosis

Root cause & 12 step problem analysis
Prioritised quick wins
D4

Alignment

Problem, people, sales motion
Value proposition & messaging
People & hiring needs
D5

Blueprint & Plan

GTM Blueprint
90 day prioritised plan
Do it now pack
6What we inspect

What we inspect — evidence, not opinions

We check the system underneath the number across ICP, value story, people, process, qualification and repeatability.

ICP and strongest use cases
Value story tied to buyer outcomes
Current stages and stage exit evidence
Qualification model and buyer commitment
Pipeline quality, stage age and slipped dates
CRM truth and forecast inspection
Sales-to-CS handoff and expansion signals
Win patterns and proof assets
Hiring, role clarity and coaching rhythm
Repeatability of the current sales motion
7Metrics

Metrics & evidence

We set the baseline

We agree what will prove progress: pipeline quality, stage evidence, slipped dates, qualification strength, forecast confidence, win rate, cycle time and how each will be measured.

We look for early signals

Inside 30 days, the first visible change should show up in how deals are inspected, qualified, updated, coached or forecast.

8Outputs

What you get

37 point diagnostic

A clear view of what is helping growth, what is getting in the way, and what needs attention first.

GTM blueprint

The decisions, stages, qualification standards and operating rhythm needed for the next 90 days.

90 day action plan

What to do now, next and later with owners, priorities and sequencing.

Next step route

Run it internally, or move into Closing OS Install if the system needs to be built and run with the team.

9After the sprint

After the sprint

Design

Install Closing OS

Use the blueprint to install the sales system with us over 90 days: stage architecture, playbooks, CRM workflow, coaching rhythm, deal inspection and forecast discipline.

See Closing OS Install
Run

Run it internally

Use the blueprint and 90-day plan with your team. You keep the decisions, priorities and practical outputs needed to do it without us.

10Proof
In 2 weeks we went from basic outreach activity to a fully formed GTM strategy for an international net new sales motion. This is a step change for our sales function and a central pillar to our new direction.
Kenny DooleCommercial Director, Turnkey IPS
11Revenue Workshop

Not ready for a five-day sprint?

The Revenue Workshop is a free one-hour operator session — bring a live GTM, deal or forecast problem and leave with a direct view on what to fix first.

Frequently asked questions

What is 5 Days to Scale?

5 Days to Scale is a focused commercial sprint for founders and revenue leaders who need a clear, executable plan in a short window. It covers ICP focus, pipeline diagnosis, sales process design, qualification standards and a 90-day action plan with the tools to run it. The output is a working blueprint grounded in your pipeline and commercial reality, not a strategy document.

Who is 5 Days to Scale for?

5 Days to Scale is for founders and revenue leaders who carry the number but do not yet have a commercial system that makes progress easy to inspect or repeat. It is most valuable at a growth inflection — a new hire, a new market, a board asking harder questions, or a pipeline that looks busy but is not converting.

What does Day 1 look like?

Day 1 is commercial diagnosis. We review the current target, pipeline reality, ICP definition, qualification standard and where deals are stalling. The goal is to surface what's getting in the way before any process or tool work starts — so the rest of the sprint builds from commercial reality, not assumptions.

Know exactly what to fix next and how to execute it in 90.