Qualities Needed for Transactional vs. Strategic Sales

Written By James Varga

Transactional and strategic selling require distinct skills and mindsets.

  • Transactional Sales succeed with high-volume prospecting, quick negotiations, and an individual-driven approach. It's all about hitting numbers and handling objections.

  • Strategic Sales require patience, deep research, and multi-threading—engaging with multiple stakeholders. These deals often take months, so you must focus on high-value outcomes rather than short-term wins.

Hack: Switch from a “hit quota” mindset to a problem-solving mentality when transitioning to strategic sales.

James Varga https://jamesvarga.com
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