We’ve Been in Your Shoes
Selling to mid market and enterprises with limited professional sales experience as a startup is one of the toughest challenges you'll face. We've lived through the highs and lows of building products, raising funds, and scaling teams, only to realise that mastering enterprise sales is the key to unlocking B2B success.
Why This Bootcamp Exists
There’s a glaring gap in the startup ecosystem. While there’s plenty of focus on product development, scaling, and funding, few resources tackle the unique challenges of selling to large enterprises. We’re here to fill that gap because we know that giving founders the tools to master enterprise sales can transform their startups.
This isn’t about turning you into a pushy salesperson. Instead, it’s about equipping you with practical, real-world strategies to navigate corporate complexities, build relationships with decision-makers, effectively communicate your value proposition and advance deals to close.
Meet the Team
James Varga – Edinburgh, UK
Fintech founder with 15 years of experience in Open Banking, developing innovative solutions like the world's first global inclusive credit score. Passionate about solving complex problems in fintech and creating trust online through data and identity. Focused on supporting emerging companies in their international expansion and fostering global collaborations for transformative growth.
Expertise: fintech innovation, financial inclusion, Open Banking, and global partnerships.
Andrew McLauchlan – Edinburgh UK
Co-founded and built a financial services consultancy in London, Hong Kong, and New York. Led a 400million+ dollar business within AWS's Global Financial Services division, expanding teams across London, Madrid, Zurich, Singapore, and Tokyo. Currently, focused on scaling Prescient Security, a US Cyber Security firm’s EMEA & APAC business. Expertise includes market entry, sales leadership, P&L management, international expansion, senior stakeholder engagement, team training, business modelling, sales generation, and partner co-selling with AWS.
Expertise: market entry, sales leadership, international expansion, and strategic partnerships with AWS
Noah Alhadeff – Atlanta, US
Noah Alhadeff, MBA, has a strong background in sales enablement, customer training, and account management. With experience at companies like BigPanda, Lusha, and Sisense, Noah has successfully implemented strategies to improve sales processes and increase win rates.
Expertise: Force Management, Command Of The Message, MEDDPICC, sales process design, strategic sales enablement
Why You Should Join Us
If you're serious about driving your startup’s success and selling to big businesses, the SAS Bootcamp is your chance to tackle enterprise sales head-on. Learn from those who’ve successfully done it, and let us guide you in navigating the complex world of enterprise sales.
Join us on this mission to bridge the gap between innovative startups and large enterprises.
Charles Talbot – London, UK
20 years of experience in strategic account development, net new and sales enablement. Led B2B sales teams, driven strategic growth, and built scalable sales teams and processes across martech, adtech, and CX. Founder of LiveGuru, focusessed on creating sales repeatability through guided selling, live deal coaching, and data-driven insights. Previously, held senior roles at Marin Software, Yahoo!, and Overture Services, and various start-ups. Skilled in consultative sales methods like MEDDPICC, Challenger, GAP Selling, and SPICED.
Expertise: Strategic sales, sales enablement, net new and expansion, and guided selling.
Why this Bootcamp is Different:
This isn't just another startup workshop - it's your fast track to mastering the most crucial skill for founder success. In just one intensive day, you'll gain battle-tested sales strategies that can dramatically accelerate your startup's growth. Learn how to close deals with enterprise clients, transition from founder-led sales to a high-performing team, and overcome startups’ unique sales challenges.
We'd like you to walk away with immediately applicable tactics, a network of like-minded founders, and ongoing support to ensure you're implementing what you've learned.
We want this bootcamp is your opportunity to transform from a founder with a product into a founder who can sell to large enterprise businesses.